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How to Avoid Fake Puerh Scams and Get What you Pay For

What is “Fake” Puerh Tea?

Fake Puerh tea is not as easy to define as most fake products. Fake gold is a metal which is not gold. A fake Rolex is a watch that was not made by the Rolex company. But, what is “fake” Puerh tea?

First, fake Puerh tea can be fake in the sense that it is not actually from Yunnan or from a Puerh varietal and processed as Puerh. For example, if I took Guangxi Liubao tea, pressed it into cakes, and claimed it was Puerh tea, that would qualify as a fake. This is the most black and white test of whether a tea is a fake Puerh.

From there, it becomes a bit gray. Some people will consider any misrepresentation of the following traits to be “fake”:

  1. Quality of the material (is it plantation material or old arbor, etc.)
  2. Region or origin of the tea
  3. Date of the tea’s production
  4. Season during which the tea was picked
  5. Age of the material
  6. Factory/producer/brand
Stacks of Puerh
Stacks of cakes with vague wrappers are commonplace in Chinese tea markets. The tea is what matters, not the brand.

If the first two factors are indicative of being fake, then nearly 95% of Puerh tea on the market in China and abroad is “fake”. The amount of cakes labeled Gushu [old arbor] Laobanzhang [a famous tea region] are beyond measure. Some of these mislabelings and misrepresentations are done with the intent to trick high-end buyers, but for the most part, there are small fish trying to capitalize on a famous brand name or low-quality, factory teas trying to parade around as something more rare than the 10,000 ton mass production.

Number three through five on the list are all misrepresented with great frequency, but not as much as the region and material quality. These are also more minor offenses. Who cares if a tea is from the fall of 2012 or the spring of 2011 if it is good? I would rather have quality tea than a specific vintage.

Number six is a whole ‘nother hornets’ nest worthy of several articles, but I will try to briefly address this issue towards the end of the article.

The “You Should Know Better!” Fakes

I’ve seen multiple threads on reddit’s /r/tea pop up in the last few months about a certain “1990’s” shu Puerh brick for $7 on ebay. Examples here and here.

This tea falls into the category of teas that are so obviously fake that you should know better! That is to say, they are obviously fake to the point that they were not meant to fool the educated Puerh tea buyer, but meant to trump up the quality of a low-quality tea in effort to force a sale. If you are trying to up your game and learn how to avoid fakes like this, here are some handy guidelines that will hold true the majority of the time:

  • If every ebay seller has it, it is not good tea. (A search for the term puerh on ebay yielded 19 results with this same exact brick…on the first page!)
  • If the age of the tea exceeds the price of the tea in dollars, it is not good tea. (15 years old > $7 = Do not drink) This is tongue in cheek, but suffice it to say that if a price seems too good to be true, it almost always is!
  • If it has a wrapper that says “1990” on it, it is almost always fake. Nobody dated tea wrappers back in 1990’s. Seldom even in the early 2000’s.
  • If a Chinese ebay seller is selling the tea, it is generally bad tea. (Just my opinion, there are definitely exceptions)
7581 Puerh
A 2002 7581shu Puerh wrapper; oft faked.

If every seller on ebay is selling the same tea, that means that the production volume was massive. Tea is an agricultural product. The higher the volume of the production, the greater the difficulty to maintain quality control. Bricks like this were probably produced in the tens of thousands of tons range. It is not to say that every huge production of tea is bad, but with a brick like this, they likely are.

If the price tag doesn’t reflect the age, that is a red flag. On a recent trip to Hong Kong, I visited several tea shops and rarely did I see an old tea of any value under the $100 mark. (and to be more discriminating, the $200 mark) For a brick like this to be over 20 years old and sell for $7 would not make much logical sense. Who held it for 20 years? How much did they sell it for to this middle man? How much could they possibly be earning? Do you know any business people who are willing to purchase and hold an asset for 20 years in order to make $2 of profit and not outpace inflation? No matter how you slice it the price does not make any sense.

Another clue is the date on the wrapper. During the early 2000’s and before, very few companies dated their wrappers or cakes. Look at real photographs of cakes, such as this 2002 Xiao Huangyin [Little Yellow Mark]. No date. If a brick has a big ol’ 1990 on it, 9 times of 10, it is fake. In some cases, it may have been an unwrapped brick which they later wrapped, but this brick is clearly attempting to knock off the style of the wrapper above – the generic shu brick wrapping of the era. (Notice: no date)

Lastly, I am generally weary of Chinese ebay and taobao (the Chinese ebay) sellers. There are definitely exceptions to this rule, but for the most part their tea will be low cost, low quality, and labeled as a 1990 brick for under $10. Are there deals out there? Yes. Will you be throwing darts to hit the deals? Yes. Will you probably waste more time, money, and energy than if you just purchased good tea in the first place? Probably.

The most important consideration is whether the tea is good in the cup. But, not being lied to would also be a plus.

The Paris Hilton Fakes

These are the fakes that capitalize on the public craving for fame without much actual substance in the tea, hence the name. What does Paris Hilton actually do? Why is she famous? Β (Oh…right. But, aside from that)

These fakes are usually an attempt to copy a famous brand or famous production. Some longer-term readers on the blog might remember a post regarding the 2011 Gold Dayi raw puer cake from back in 2012. This cake’s fame and price have done nothing but sky rocket since its release. Along with that fame came a deluge of fakes.

A recent kerfuffle on teachat had some customers scratching their heads and comparing wrappers regarding allegedly fake Dayi cakes. I admire the sleuthing abilities of these Dayi devotees, but on the other hand, wouldn’t it just be better to buy a tea that wasn’t famous enough to be faked?

Real Dayi
An image of an authentic 2011 Dayi cake

Some tips on how to avoid cakes that might be Paris Hilton fakes:

  • If the price tag is too good to be true, buyer beware. Good tea costs. No vendor is silly enough to sell real 1990’s 7542 for $100
  • If the production or brand is very famous, the likelihood of fake tea increases exponentially
  • If you are not extremely familiar with the intimate details of the wrapper and material, it is better to consult someone who is before making a purchase

After a tea becomes famous, the rise in price should be a deterrent for the wise Puerh buyer. There are better teas to be had. I am obviously biased towards my own productions, but I lament the fact that some folks are chasing after the 2011 Gold Dayi whilst my 2014 New Amerykah is available for 1/3 the price. But, this opens a gushu [old arbor] vs. plantation debate that is best left for another article.

When seeking a specific production of a famous tea, there are always more reasonably priced options which will allow the consumer to avoid fakes and save a few bucks. Dayi productions will rarely afford either luxury. It is not a secret that China is the world’s most skilled forger of all things, be it Louis Vuitton bags or solar panels. Puerh is no exception. Entire businesses are dedicated solely to faking Dayi products.

Let me repeat that again for emphasis. There are businesses out there, in large wholesale tea markets, whose entire livelihood is built around making and selling fake Dayi products. Consumers who desire certainty of authenticity ought look to smaller factories with less fame. Sometimes a less flashy brand will afford the confidence that you are getting what you pay for.

Or better yet, pay attention to what is in the cup, not on the wrapper. Follow this simple advice and you will never be disappointed.

  • Elyse M Petersen

    Yes, good post! This is not just true for puerh, but also for pre qingming longjing or Dong Ding oolong. The famous puerh mountains are the most radical though.

    • TwoDog2

      You are right! I have already received several e-mails from people saying, “Not just puer! ____ tea, too!” It is definitely a wide spread problem.

  • JC

    Great Post! I had written something (although mostly a rant) with a similar topic. I agree with you, I’ve found cheaper options that are obvious better options compared to the famed ones, both in price and quality.

    I feel like companies and ‘fakes’ sellers are mostly capitalizing on the Blooming interest for Puerh; more specifically, capitalize on the consumers who have learned enough about Puerh to appreciate it, but not enough to be aware of this practices. So they have a mindset of buying something ‘aged’, ‘famous’ or ‘top quality’ in order to learn more/experience something unique and stumble into this.

    • TwoDog2

      Another factor I neglected to touch on in this article, but that I have mentioned in the past, is gifting. Many of these fakes are “built for face”. They are made with the intention of providing a gift that appears to be expensive but is instead complete junk.

      • JC

        It is funny to think and talk about things like this. You realize there are more factors/reasons behind the practices! I agree with you, there are a lot of those ‘for gifting’ I feel like oolongs and some expensive black teas also really suffer from the gifting portions and unnecessary packaging.

        I agree with you that I don’t care much about the varietal and region if I feel like the tea is still good, in fact sometimes it is a very welcomed surprise πŸ˜€ What has really made me rant more than once is the ‘close enough’ factor. As a learning material is good to drink tea from different regions, get used to their most apparent traits and find what you favor. I’ve found too many claiming to be from an area to later find out is a village miles and miles off. Like someone claiming to be close friends with a famous rock star and then when call it out as a lie, you get ‘well, I saw him at the mall… that’s about the same’. πŸ˜›

  • Jakub

    Well well, your White whale got dangerously close do being fake! 12 years and only $15 πŸ˜›

    • TwoDog2

      Ha! I never considered that when making my rant. So close to breaking the rules!

  • babu

    your jianshen 2004 tuo is fake then ?

    • TwoDog2

      Since that brick weighs over twice as much as a jianshen tuo, the equivalent price would be $22.50, so i guess it might be real after all.

      My highly serious and deeply researched mathematical formula was obviously geared towards 250 grams. πŸ™‚

  • Toffler

    My question would be, for $7 for a whole brick, do you really care if it is X varietal, old arbor Yunnan? That’s very cheap for a tea brick, pu-erh or otherwise.

    For $7 for a whole brick of tea, I’d just hope it *actually is tea,* is “clean”, and tastes halfway decent. If so, seems like a good buy to me.

    • TwoDog2

      I agree with you 100%. At $7 for a 250g brick, my main concern is that it is not rat poison. I do not care if it is X varietal or old arbor or anything else.

      The reasons I bring up the “realness” are twofold.

      First, the sellers of these bricks are being disingenuous and devaluing real teas by presenting this tea as 24 years old and $7 for 250g. That is not how much real tea costs. It gives new puer drinkers the wrong impression and expectations, both about the price and then makes actual puer teas seems expensive by comparison. (The same reason I get equally frustrated when vendors label their puer as “Gushu” but give it a price far below what the actual market value is)

      Second, these teas give the wrong idea about the quality of puer tea. I don’t want to see comments on a forum like, “I bought this 24 year old puer brick for $7 and it tasted
      liked dirt. Puer sucks.” There are even some major chain stores which have sourced similar low quality puer tea and frightened many potential puer enthusiasts. My inbox is a testament to all of the puer drinkers who have had terrible experiences do to penny pinching and demand for unrealistically cheap puer.

  • Wow, thank you! Sure are making it easy to get a fellow tea lover into the world of puerh!

  • Dietwald Claus

    So, I’d love to try real Pu Erh brick tea. I don’t care for it to be vintage, since I want to use it for making fairly ‘authentic’ Mongolian milk and Tibetan butter tea.
    Where do I buy it?
    Would you think this one is ok? http://www.aliexpress.com/item/AAAAA-10-years-old-Top-grade-Chines-Puer-Tea-250g-health-care-tea-ripe-pu-er/2045829374.html

    • TwoDog2

      In general, I would avoid aliexpress and also avoid vendors that title their teas with promises of health care or label them “AAAAA top grade” – and also 10 year old for under $9. The whole link seems like a scam. And in addition to all of that damning evidence, they are more of a dried fruit and nut shop than a tea store.

      Generally speaking, if you find an online tea shop that specializes in Puer tea you will be much better off. If you want to make Tibetan style butter tea, all you need is cheapish raw Puer. Xiaguan bricks are a great choice. I also think this would work pretty well:


      • Gabe

        I have just clicked on that link and that tea looks promising. Is it a raw puerh tea?

        By the way, I also looked for Xiaguan bricks on this site….but it is like 250 dollars for 250 grams. Do you guys have any ripe puerh tea that is at around 10 dollar for 100 grams?

  • pie

    halo~~dear all, where can u guys find the awesome aged puer tea in uk or usa?any recommendation online shop ? many thanks!